meet in Malmö
Turning Torso building by Santiago Calatrava was the venue
for a meeting of Some of Sweden's top architects, interior
designers and trend setters who gathered to learn about interior
landscaping and the use of plants in buildings.
On 18th October 2006, 60 architects, designers
and trend setters converged on the top floor of the Turning
Torso in Malmö - Sweden’s newest, most daring and
tallest building - to learn how interior landscapers can help
to create a more daring future for the working environment.
Lars Svanberg of Rentokil Tropical Plants Sweden
opened the event, named “Dare to Create the Future”
and explained how he wanted to create interest and provide
inspiration to the architectural and design community in Sweden.
As well as a showcase of Rentokil Tropical Plants’ products
and services, a programme of lectures and seminars was arranged
covering subjects as diverse as this ‘Plants in buildings’
web site to Feng Shui.
Many architects are wary of using interior
landscaping in their buildings, believing it to be too complex
for them to consider, old-fashioned or expensive. These beliefs
and prejudices were changed during the lectures and in less
formal meetings over lunch or coffee, and the participants
departed with a much greater understanding of the benefits
of interior landscaping. More importantly, many made the commitment
to use interior plants in their buildings and several new
business relationships were forged.
More information on the Turning Torso building can be found
“Dare to Create the Future” was sponsored by Clarke
and Spears International. Nieuwkoop de Kwakel, Clarius and