Welcome to Ambius
Rentokil Initial is pleased to announce a new global brand
name, Ambius,
which will replace the Rentokil Tropical Plants and Initial
Tropical Plants brand names over the coming year. We have
also announced a development programme for the business.
By the end of 2007, Ambius, will have a
single global brand, greater market profile and additional
revenue streams through the expansion of its product range.
The new brand was officially launched on 19 March in the UK,
followed by launches in 15 other countries across four continents.
Watch out for local news in each country as each launch approaches.
The new brand name will better reflect the company's extended
service portfolio which will build on the company's 21 years'
experience of designing, installing and servicing interior
plants.
The expanded product portfolio, to become available to their
80,000+ customers, will include the provision of ambient scenting,
corporate artwork and other products that improve workplace
environments and employee well being. For instance, in the
UK, the brand will shortly launch a range of ‘acoustic artwork'
which not only enhances office environments visually, but
also dampens background noise in open plan offices, together
enhancing the workplace for employees.
As part of the brand and product enhancements, Ambius launched
the division's first global website (www.ambius.com)
on 19 March, which will provide tailored country
sites in local languages under the umbrella of a global landing
page.
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